MIXTURES

The uniqueness of Kasapreko cannot be undermined when one, two or three of its products are combined creatively to become a new product with a different and unique taste. There are special names given to these products;

•Kasapreko Alomo bitters + kasapreko lime=AloLime

•Kasapreko Alomo bitters + kasapreko Alomo Gin=AloGin

It also combines perfectly with soft drinks like coke and also juices like pineapple.

• Kasapreko Alomo bitter + coca cola=AloCo.
• Kalahari + Orange Juice=Twist
• Kasapreko Lime Cordial+ Soda water=Kasa Virgin
• Kasapreko Dry Gin+ Pineapple and Orance Juice=Fresh Sunrise

KASAPREKO......A STEP BEYOND EXCELLENCE

Source: Owusu Paul Afrane

PEOPLE'S EXPERIENCES WITH KASAPREKO

Kasapreko has gone beyond the shores of Ghana and has become a household name in neighboring West African Countries such as Togo, Ivory coast, Burkina Faso and Nigeria.

Culture means identification which is the way by which people do things to be recognized. Some countries are associated with their popular alcoholic brands like the Russians and their Vodka, the British and their whisky and the Caribbeans and their rum. Kasapreko Company Limited paid a visit to paramount Chief of Akwamu Traditional area in the Eastern Region, Odeneho Kwafo Akoto III who suggested to his people to use Kasapreko Dry Gin for libation. He endorsed Kasapreko London Dry Gin as the most authentic drink for traditional rites. He also stated that it will be a great opportunity to be recognized as a country using the Kasapreko brand. Our culture heritage must therefore be preserved.

Many consumers of Kasapreko product believe it stands tall among all other alcoholic beverages in Ghana because of its beautiful taste ,quality and safety packaging. Among many consumers of this product, Kasapreko ''Alomo Bitters" has superb sexual powers for men who are having sexual issues with their partners. With experience, they said taking Kasapreko enhances their sexual life and makes them perform better in bed and also prolong ejaculation.

Consumers of this product who are also women praised Kasapreko and its potency in raising their sexual libido and in effect makes them enjoy sex to its maximum.
Men that find it difficult to approach women also rely on Kasapreko as their "lawyer", they say, after taking 3 shots or "tots" and also one tot of lime, they are able to approach any woman of their choice. Some consumers also take in Kasapreko bitters to improve upon their appetite for food. Other guys also take in kasapreko to booze their morals when singing war songs or "jama".

(Source: https://www.youtube.com/watch?v=Uh4EFDKrAqs)
(Source: https://www.youtube.com/watch?v=vqb_6hzAkmM)

KASAPREKO.........A STEP BEYOND EXCELLENCE

Source: Edwin - Bell Sokoo

ADVERTISING STRATEGY

Kasapreko's vision differs from other alcoholic drink manufacturers in the country and has identified the increasing sophistication of the consumer. The ghanaian consumers were more into high expectation of alcoholic beverages in terms of taste, quality, safety and also packaging which led them into spending more on foreign imports that met their aspiration. This gave Kasapreko the chance to grab the opportunity of providing consumers with what they needed and expected from alcoholic beverages. 

One strategy is using their distributors to find out information from their consumers on how they what the alcoholic beverages to be like. Kasapreko is a customer focused and market-oriented which makes them concerned about the changing trends of the Africa taste. The marketing team is also constantly in touch with the consumers in order to better their needs. They use their distribution network to locate any consumer anywhere in Ghana. They also use other means to advertise to consumers like billbords, television and radio adverts. etc.

   

             (Source: https://www.youtube.com/watch?v=FCWsmB28oa8)      


Kasapreko over the period improves upon the packaging of their products to suit the demand of their consumers. The company continues to add new products to the excitement of its customers. Its latest products include the VIP Irish Cream, Barman Herbal and Ginger, Airforce Bitters and Margarita Lime and Classics all aimed at complementing existing products. This helps them be ahead of their competitors thereby making them one of the best in West Africa. 

Source: Victoria Adriana Aba Ofosu

SERIES OF PRODUCTS AVAILABLE

Alomo Bitters-Your authentic African herbal bitters 

A herbal based drink which is not just any ordinary alcoholic drink. It is made from carefully selected tropical plant extracts which forms part of a secret recipe. To quote a recent article by Euromonitor, " Africa brings one of the most surprising alcohol growth stories in recent times distilled in Ghana." The drink is said to hold aphrodisiac qualities for men and women and even Nigerians mix the beverage with non-alcoholic beers. 

Drink responsibly. Not for persons under 18 years.

Lime Cordial

The only non-alcoholic beverage of Kasapreko which is noted for its pleasant natural lime taste. It can be diluted to taste or used as a mixture especially with gin. 

KALAHARI BITTERS

It is a herbal based alcoholic beverage made from an exquisite blend of traditional herbal extracts obtained from carefully selected tropical medicinal and aromatic plants. 

Remember to drink responsibly. Not for persons under 18 years.

Alomo Silver

It is a blend of carefully selected tropical plant extracts based on a secret family recipe scientifically processed to ensure your body receives the herbs the way nature intended it to be.

Drink responsibly. Not for persons under 18 years.

Other products of Kasapreko
Dry Gin, Irish Cream, Opeimu bitters, Ogidigidi Bitters,......etc

Source: Francisca Manu

....A STEP BEYOND EXCELLENCE

Alcoholic beverages have never lost its essence in our society. From childbirth, through marriage ceremonies, parties and even the celebration of the final days of a man. its importance clearly manifests in our local Akan saying, "nea y3de nsa y3 no, y3de nsuo y3 a 3ny3 yie" meaning what alcohol can do, water cannot do. As funny as it sounds, that saying goes to explain the power behind alcohol at the benefits so to say it comes with. In Ghana, for that matter and Africa, the intake of alcohol proves your manhood or how strong a man is among his contemporaries. That's why the Akans even say, "y3 to tuo a, esi barima bo." Even these days women are equally competing with the men on the same front unlike it used to be some years back. As lame or stupid as it sounds, some men actually believe in that saying and compete amongst themselves when you get to a drinking bar or pub.

Many companies are coming out with different kinds of alcoholic drinks because of the interest that the Ghanaian shows in the intake of alcoholic beverages and one of such brands is Kasapreko. The Kasapreko Company Ltd(KCL) is one of the leading and successful alcohol and non-alcoholic beverages in Ghana. The company which was first set up in the garage of the owner and businessman, Dr. Kwabena Agyei in 1989 at Nungua has now grown into a multi national company with states-of-the-arts automated factory located off the Spintex road.

Source; Emefa Anna