ADVERTISING STRATEGY

Kasapreko's vision differs from other alcoholic drink manufacturers in the country and has identified the increasing sophistication of the consumer. The ghanaian consumers were more into high expectation of alcoholic beverages in terms of taste, quality, safety and also packaging which led them into spending more on foreign imports that met their aspiration. This gave Kasapreko the chance to grab the opportunity of providing consumers with what they needed and expected from alcoholic beverages. 

One strategy is using their distributors to find out information from their consumers on how they what the alcoholic beverages to be like. Kasapreko is a customer focused and market-oriented which makes them concerned about the changing trends of the Africa taste. The marketing team is also constantly in touch with the consumers in order to better their needs. They use their distribution network to locate any consumer anywhere in Ghana. They also use other means to advertise to consumers like billbords, television and radio adverts. etc.

   

             (Source: https://www.youtube.com/watch?v=FCWsmB28oa8)      


Kasapreko over the period improves upon the packaging of their products to suit the demand of their consumers. The company continues to add new products to the excitement of its customers. Its latest products include the VIP Irish Cream, Barman Herbal and Ginger, Airforce Bitters and Margarita Lime and Classics all aimed at complementing existing products. This helps them be ahead of their competitors thereby making them one of the best in West Africa. 

Source: Victoria Adriana Aba Ofosu